Stripes Beauty

As a Senior Copywriter at 829 Studios, I partnered with Stripes Beauty, a skincare and wellness brand founded by British actress and producer Naomi Watts. Designed specifically for women experiencing the hormonal shifts of aging, Stripes needed help reaching and resonating with their target audience through digital advertising.

My role was to craft compelling headlines and ad copy that not only captured attention but also reflected the brand’s voice: confident, empowering, and science-backed. With a focus on empathy, education, and elegance, I developed messaging that translated the brand’s mission into clear, engaging language across Meta and Google platforms.

The result? Campaigns that drove higher engagement, boosted conversion rates, and helped normalize the conversation around aging and menopause.